Sesame Communications
Seattle-based Sesame Communications provides online marketing to dental and orthodontic practices. They pioneered doctor-to-patient and doctor-to-doctor online communication.
In 2006, while working as the lead designer for Sesame, I was tasked with redesigning the corporate web site. The goal was to refresh the design, improve SEO, and increase demo requests. To address the latter requirement, I integrated a globally accessible request form toggled from the header.
In 2007, our design team needed to revamp the resources repository to accommodate a growing content library. Since the end users were fellow designers, it was easy to identify pain points from our previous UI. I created a logically organized IA and developed the site with efficiency in mind.