Nectar Capital
Based in London, Nectar Capital provides financial advisory assistance for family offices and private clients within the media, leisure and creative industries.
In 2007, the founder of Nectar and my brother, Scott, appointed me to create the company’s brand. The direction was stylish, professional and lucrative. It began with the identity, which informed the collateral; including business cards, compliment slips, letterhead and slideshow decks. The final touch was the web site to establish an online presence.
View site: nectarcapital.com
“The challenge put forth with the new company brand was to make both sides of our clientele feel secure in our business. The investors need to see a clean and professional look while the media and leisure industries want style. Based on the response, I believe that fine balance was met and I am very pleased to have a proper identity for my company.” — Scott Rudmann